The expediency of such approach is even more apparent because of the globalization of culture, which is understood as the acceleration of the integration of nations into the global system, which is accompanied by a global informatization of the world community. Given the fact that the most of the nominative incentives are provided by social, political, scientific and technical, cultural spheres of human activity, at the present stage of development of the science of language is becoming increasingly evident need for a comprehensive study of the linguistic and socio-cultural processes in their functional interaction. The starting point of lexical innovation is the practice, because cultural and historical, socio-political conditions of life and work of a speech community affect to lexical and nominative activities. The increased interest to the neology problem is due to the important role of neologisms as a mirror of language development, which reflects the language adaptation to the changing under the influence of external factors, the conditions of its operation. This research is devoted to the study of the neologisms of modern English language as well as their translation in the modern vocabulary in the anthropocentric paradigm of the study, the essence of which consists in shifting the interests of the researcher to the objects of knowledge on the subject.
40Ģ.2 Translating difficulties of neologisms in the modern vocabulary……………… 44Ģ.3 Translation features of neologisms in modern texts…………………………….
32Ģ Translation features of neologisms in the modern vocabulary…………………… 40Ģ.1 Means of translation of modern neologisms…………………………………….
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